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Sweet Generation Bakery

130 1st Ave New York, NY 10009

Sweet Generation is an artisan bakery creating beautifully handcrafted pastries; but we are more than just a bakery. With every purchase of our award winning cupcakes and pastries you are supporting our internship program for at-risk youth, teaching job readiness skills in our creative bakery space.

What year did you open your business and why?
I opened Sweet Generation’s first retail bakery cafe in January 2015 after working out of a small shared commercial kitchen for a couple years. The bakery business was growing fast, and we had launched our RISE youth internship program. I felt it was critical to have a storefront to connect with the community, and to communicate our social enterprise mission - creating beautifully handcrafted pastries while providing job training, hands-on kitchen experience, and professional development for at-risk NYC youth.

What do you love about your neighborhood?
I love the people in this neighborhood - our clientele is an eclectic mix of locals who have lived here most (if not all) of their lives, college students, artists, young professionals, and a healthy dose of tourists as well. We adore our regulars, who have been coming in for their morning coffee and pastry since day one, and we also love the waves of incoming and outgoing students and travelers who encourage us to keep our bakery offerings new and exciting.

What project do you plan to use the Love Your Local grant funding to implement?
We plan to use this funding to improve Sweet Generation’s PR and marketing strategy, to cast a wider net, reaching more corporate and catering clients, and to begin offering pastry classes to the community.

What do you expect the impact(s) of the Love Your Local grant funding to be on your business?
These are critical projects for Sweet Generation and RISE to continue to grow and remain sustainable, and it would not be possible without the support of the Love Your Local grant. We are very excited to be able to finally begin to offer pastry classes to the community to meet the clear demand we have heard from our customers, and to be able to serve more corporate and large-scale catering clients. This growth will help us weather the impact of increasing rents and associated costs and help us remain a sustainable local business for the long-run.

www.sweetgeneration.org

Phone: 646-964-5777